A marketing approach where brands focus on getting business influencers and customers to advocate on their behalf, sharing positive experiences and recommendations.
Read the BIM (Business Influencer Marketing blog)
Keep up with the latest trends in regards to business influencer marketing.
How Business Influencer Marketing Drives Eco-Led Growth and Go-to-Market Success
Mark Pearcy
Moving the Needle: How to Use Influencer Marketing to Influence Hidden Champions and Drive Real Business Outcomes
Mark Pearcy
How to Build a Long-Term Business Influencer Marketing Strategy for Sustained Success