A marketing strategy aimed at increasing brand or product awareness among a target audience, often utilizing business influencers to reach a broader audience.
Read the BIM (Business Influencer Marketing blog)
Keep up with the latest trends in regards to business influencer marketing.
How Business Influencer Marketing Drives Eco-Led Growth and Go-to-Market Success
Mark Pearcy
Moving the Needle: How to Use Influencer Marketing to Influence Hidden Champions and Drive Real Business Outcomes
Mark Pearcy
How to Build a Long-Term Business Influencer Marketing Strategy for Sustained Success