A business influencer who has a long-term partnership with a brand to consistently promote its products or services, often embodying the brand's values.
Read the BIM (Business Influencer Marketing blog)
Keep up with the latest trends in regards to business influencer marketing.
Brand Advocacy: Truth in Disclosure & Transparency
Hector Forwood
Business Influencer Marketing x Nearbound GTM Strategy: Part 1.
Mark Pearcy
How to Re-Engage Influencers and Prevent Burnout in Business Influencer Marketing