Brand Awareness

The extent to which consumers are familiar with a brand's products or services, often enhanced through business influencer marketing.


Read the BIM (Business Influencer Marketing blog)

Keep up with the latest trends in regards to business influencer marketing.

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How Business Influencer Marketing Drives Eco-Led Growth and Go-to-Market Success

Mark Pearcy

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Moving the Needle: How to Use Influencer Marketing to Influence Hidden Champions and Drive Real Business Outcomes

Mark Pearcy

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How to Build a Long-Term Business Influencer Marketing Strategy for Sustained Success

Mark Pearcy

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