An individual with a significant following and influence in the business sector, capable of affecting the purchasing decisions and opinions of their audience.
Read the BIM (Business Influencer Marketing blog)
Keep up with the latest trends in regards to business influencer marketing.
Brand Advocacy: Truth in Disclosure & Transparency
Hector Forwood
Business Influencer Marketing x Nearbound GTM Strategy: Part 1.
Mark Pearcy
How to Re-Engage Influencers and Prevent Burnout in Business Influencer Marketing