Creative Direction

Guidance or instructions given by a brand to a business influencer regarding the style, tone, and message of the content to be created.


Read the BIM (Business Influencer Marketing blog)

Keep up with the latest trends in regards to business influencer marketing.

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Brand Advocacy: Truth in Disclosure & Transparency

Hector Forwood

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Business Influencer Marketing x Nearbound GTM Strategy: Part 1.

Mark Pearcy

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How to Re-Engage Influencers and Prevent Burnout in Business Influencer Marketing

Mark Pearcy

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