A marketing strategy that directly engages consumers and invites them to participate in the evolution of a brand, often involving business influencers.
Read the BIM (Business Influencer Marketing blog)
Keep up with the latest trends in regards to business influencer marketing.
Brand Advocacy: Truth in Disclosure & Transparency
Hector Forwood
Business Influencer Marketing x Nearbound GTM Strategy: Part 1.
Mark Pearcy
How to Re-Engage Influencers and Prevent Burnout in Business Influencer Marketing